In the realm of event management, where dreams are cultivated into realities, the story of Pumpkins After Dark and its rise across North America stands as a testament to the power of partnership and innovation.
Lantern Events, the visionary force behind HEX Entertainment Inc. (ScreamFest) and ScreamWorks Inc., started Pumpkins After Dark in Milton, Ontario, with a simple yet ambitious idea—to craft an experience that would captivate and delight. What began as a local sensation quickly gained momentum, expanding its reach to encompass seven cities and an anticipated 450,000 attendees by 2024. But with growth came challenges—managing multiple events seamlessly and ensuring each one lived up to its fans’ expectations
Enter Showpass, recognizing the pivotal need for robust event ticketing technology, Lantern Events found a match in the event ticketing partner.
From the outset, the synergy was apparent. Showpass' real-time data tracking capabilities provided Lantern Events with invaluable insights into ticket sales trends, empowering them to refine marketing strategies dynamically.
“The team at Showpass is always willing and eager to understand our struggles and help improve our processes. This collaboration has been beneficial to our growth and has allowed us to continue doing what we do best. We've faced very few limitations, which has enabled us to expand significantly over the last few years.” ” – Kevin, CEO of Lantern Events.
Showpass' hands-off features, such as Free Exchanges and Real-Time Reporting proved equally helpful, automating ticketing processes and freeing Lantern Events' team to focus on elevating the attendee experience. “The ease of the Showpass system allows us to focus more on our events and less on ticketing issues, especially during our busy season.” Kevin, CEO of Lantern Events noted.
Flexibility proved to be another cornerstone of their partnership. Showpass' suite of tools—from customizable event pages to seamless recurring event setups—offered Lantern Events the agility to adapt and innovate with each new iteration of Pumpkins After Dark.
As Pumpkins After Dark continues to expand its luminous footprint across new cities and diverse audiences, the partnership between Lantern Events and Showpass stands as a beacon of collaboration and innovation in the events industry. Together, they have set a standard for how partnerships should drive continuous creation and development in the realm of live experiences.
So, the next time you find yourself wandering through a pumpkin-lit wonderland, immersed in the magic of Pumpkins After Dark, remember the teamwork that ensures every moment shines brightly!
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