Seasonal attractions like food and beverage festivals, light shows, and holiday markets captivate visitors with their unique experiences. However, to continue enhancing the overall experience, Showpass offers innovative features that seamlessly integrate add-ons and merchandise into the ticket buying process.

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Increasing Basket Size

Offering customers to add additional products or services that complement their initial purchase is a great way to increase revenue and delight fans. For seasonal attractions, this can include VIP experiences, food and beverage packages, merchandise, and pre-paid parking.

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Key Features to Increase Basket Size

1. Customizable Add-Ons: Offer tailored add-ons like hot cocoa packages for holiday events, or fast-passes for haunted houses to enhance the visitor experience.
2. Merchandise Integration: Sell merchandise directly with ticket purchases, boosting sales and offering convenience for guests who can purchase souvenirs in advance. Think branded apparel, event-specific memorabilia, and themed accessories.
3. Bundles & Packages: Create bundled offers that combine tickets with add-ons or merchandise at a discounted rate. For example, a family pack could include entry tickets, meal vouchers, and a keepsake photo.

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Tips For Implementing Add-Ons

1. Know Your Audience: Understanding and catering to attendee preferences can significantly boost sales. atVenu notes 20% of concert attendees purchase merchandise​. Use past sales data to identify popular items to create opportunities for additional offerings!‍

2. Promote Add-Ons Early: Highlight add-ons in your marketing campaigns. Use newsletters, social media, and your website to inform guests about additional options.‍

3. Create Urgency: Use limited-time offers or exclusive items to create urgency. Phrases like “limited availability” or “exclusive for pre-purchase” can motivate quick action. For instance, a study by CXL showed that employing these techniques increased conversion rates from 3.5% to nearly 10%.‍

4.Enhance the Experience: Ensure your add-ons and merchandise genuinely enhance the visitor experience. Happy customers are more likely to return and recommend your attraction.

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Examples for Seasonal Attractions

Interactive Experiences: Make event options more appealing by offering interactive or immersive experiences. For example, provide behind-the-scenes tours, meet-and-greet sessions with performers, or hands-on workshops that align with your attraction’s theme.

Collaborations With Local Businesses: Partner with local businesses to create unique upselling opportunities. For instance, collaborate with a local brewery for exclusive drink packages at a food festival or with a local artist for unique event-themed merchandise.

Seasonal Themes and Limited Editions: Utilize the seasonal nature of your attraction by offering themed add-ons and limited-edition merchandise. For example, during a winter festival, offer holiday-themed souvenirs.

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Maximizing revenue at seasonal attractions involves more than just selling tickets. Showpass' advanced features help you offer valuable add-ons and merchandise that enhance the guest experience and boost sales.

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Ready to optimize your events? Learn more here.

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